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Data Management / Big Data / Analytics
Your competitive advantage grows along with your analytical capacity
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The major advances made possible through the judicious use of big data continue to impress. Companies that go all in to leverage their data are now able to anticipate their customers’ behaviour, predict market trends, and in some cases, boost their sales. However, a significant number of Canadian businesses are missing the boat, according to a new Leger study. When I read the data, I couldn’t help but draw an analogy with education because when it comes to IT, some of these “students” are having a harder time than others, as evidenced by the high “IT dropout” rate among Canadian businesses.