The changes occurring in the era of the empowered consumer have rewritten the rules for customer engagement in virtually every industry, including manufacturing. As consumers, today’s B2B buyers have come to expect rich, compelling experiences with each transaction, and they are bringing those same expectations into their B2B interactions. They want the ability to do business across multiple channels, they expect consistency regardless of the mix of channels involved in a transaction, and they look for a highly tailored transaction that includes the ability to configure an order to their exact needs and specifications.
Download this white paper to know how you can use CPQ technology to cope with market pressures for greater customer choices.
